![]() Today, there are several site metrics that SEOs frequently use, and these are the most popular: Alexa Rank alternatives Site Metric The SEO site metrics gap prompted several software companies to create new metrics. That forced SEOs to find new site metrics or consider using Alexa Rank again. ![]() However, using PageRank was short-lived because Google stopped publishing it in 2016. Instead, they began relying on Google’s PageRank score to indicate site trust and authority. Over time, the Alexa Rank score became irrelevant to most SEOs because they considered it a simplistic and inaccurate metric. If the Alexa Rank score was high enough, an SEO might consider contacting the site as part of their link-building efforts. ![]() Digital marketing apps, such as Raven Tools, included the score to help SEOs analyze sites. In the earlier years of search engine optimization ( SEO), the Alexa Rank score was used as a metric to determine the popularity of a site.
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